Book Club Promotion Ideas
Melissa Sercia, a spicy romance author, saw her career skyrocket thanks to TikTok. By posting four times a day, using trending sounds, and studying the algorithm to understand what was working in her genre, Melissa saw her video views and likes soar https://theinnatduckcreek.com/what-does-a-michelin-star-mean-learn-more-about-the-most-famous-restaurant-guide/. Although it required a lot of time and effort, the results were worth it. As her book sales and Kindle Unlimited reads started to increase, she knew TikTok had played a significant role in her success. She has since become one of the most popular BookTok authors, with her books being featured in countless videos.
Jennifer Vance is a publicist at Books Forward, an author publicity and book marketing firm committed to promoting voices from a diverse variety of communities. From book reviews and author events, to social media and digital marketing, we help authors find success and connect with readers.
TikTok’s algorithm is what sets it apart from other social media platforms, and understanding how it works is crucial to effectively using the app to promote books. Here are the key factors that influence TikTok’s recommendations:
Best Book Promotion Ideas
When I first heard about a new social media network called Pinterest, I literally said, “I can’t do another platform!” But then I started seeing significant traffic coming from Pinterest and realized that I needed to be on yet ANOTHER social network! Even though I went to Pinterest kicking and screaming, in the end it…
The first requirement for marketing any product is to have a website showcasing that product and making it available. With so many tools available to build free websites, there is no reason to not have a website for your book. Even if you have your own website as an author, take the time to create a site that is dedicated to your book. Use photos representing your book’s locations, characters and subject matter to make the website an engaging user experience. It doesn’t need to be complex and fancy. Write unique content or use excerpts from your book and then submit the site to search engines like Google to start getting exposure. Be sure to include cross-links between your book website and your other websites to build your search engine ranking.
Something even better than a free sample of your book is…a free book or free merch! Generate new readership and excitement about your work by holding a giveaway. This can be anything from a gift card to a whole book, story or bonus material that you want to giveaway. For prizes that include things like gift cards or signed copies of your book, you can advertise on your social media and in your newsletters. Include hashtags and research what is trending on Twitter to find out when is best for you to jump on the wave.
When I first heard about a new social media network called Pinterest, I literally said, “I can’t do another platform!” But then I started seeing significant traffic coming from Pinterest and realized that I needed to be on yet ANOTHER social network! Even though I went to Pinterest kicking and screaming, in the end it…
The first requirement for marketing any product is to have a website showcasing that product and making it available. With so many tools available to build free websites, there is no reason to not have a website for your book. Even if you have your own website as an author, take the time to create a site that is dedicated to your book. Use photos representing your book’s locations, characters and subject matter to make the website an engaging user experience. It doesn’t need to be complex and fancy. Write unique content or use excerpts from your book and then submit the site to search engines like Google to start getting exposure. Be sure to include cross-links between your book website and your other websites to build your search engine ranking.
Book Club Promotion Ideas
Authors often find themselves in unfamiliar territory when it comes to book promotion. Let’s be honest—most of us started writing because we love to tell stories, not because we wanted to master marketing strategies. Yet, getting your book into the hands of eager readers takes more than beautiful prose; it requires smart, strategic promotion.
Podcasts are a growing medium, with plenty of shows dedicated to books and authors. Research relevant podcasts, pitch your story, and prepare talking points to captivate listeners. Local radio stations can also provide excellent exposure.
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